Hi, I’m Joana Fonseca Orvalho and welcome to a career coaching service that will help you to achieve your desired goals - in Portuguese or in English!

What is coaching?

What is coaching?


For me, coaching is to provide support as individuals go through their professional journey and help everyone climbing the career ladder, either you are self-employed or work in an organisation. Coaching is all about providing that independent ear and asking direct questions, so that YOU can find the answers that you need, in order to achieve your mission. Remember, no one will know better than yourself what is best for you.

I have defined a coaching framework that I always follow with my clients, to ensure that we can go through simple and standard steps to achieve your goal and that you clearly see the desired result. Yes, coaching should NOT be purely about asking endless questions, waiting for you 'to see the light'! It is about setting real goals (e.g. to be happy at work) and achieve tangible results (e.g. find you a new job).

“If you do what you’ve always done, you’ll get what you’ve always gotten.”  Tony Robbins

  • In addition, the World Coach Institute (WCI) - http://www.worldcoachinstitute.com - defines coaching as: ‘Coaching is a professional relationship that enables a client to move forward in their life or work with greater focus, momentum and success by enabling them to find and create their own answers. All the answers are inside the client and as a coach you will help them tap into these answers.’

Is coaching for you?


The simple answer is YES, as everyone can benefit from career coaching! However, you need to find the right coach and you need to be clear on what you are looking to focus on – set your goal and what is a positive result. 

I am based in London and have mainly worked with women in their late 20's and 30's to help them find their passion and secure a new job. In addition, I have helped a number of women improving their relationships in the office (emotional intelligence), improve their presentation skills and how to become more organised. I can help you and support you through a number of situations: 

  • What is stopping you from achieving your goals, your vision
  • If you just feel things are not quite right, we can work through scenarios and understand what is the real issue, as well as find the best solution for YOU to overcome it
  • If you have a specific problem, we can explore approaches and find the perfect strategy to resolve it

Remember that:  

“Just because you are struggling doesn’t mean you are failing. Every great success requires some kind of struggle to get there”

Nicky Gumble

Examples of areas covered with my clients


How do I deal with a difficult manager (Is your manager ignoring your development? / Is your manager not treating with the right level of respect?) 

How do I get a promotion (Is your salary not representative of the work you do? / Are you not being considered for the promotion you worked so hard for?) 

I'm feeling unhappy in your job and don't know why


How to find my next career move OR how to get the confidence to open my own business

How to have better performance reviews

How to have difficult conversations with my team

I'm a new mum, should I go back to work

How to write impactful board papers

How can I learn to multitask better

In career coaching, we can explore any situation really, simply by me using my intuition and asking you the right questions that will lead to YOU finding the right answer for yourself.


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Contact Me

Get in Touch

Chiswick Business Park, 566 Chiswick High Rd, London, England W4 5YA, United Kingdom