Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
Hi, I’m Joana!
I’m a Career Coach, former banker, and proud mum of two, living in West London with my husband and kids. But my journey to where I am today wasn’t always smooth.
I grew up in Portugal, where I was raised in a culture that, unfortunately, often diminished my confidence and taught me to play small.
Despite excelling academically and professionally, I battled with self-doubt and limiting beliefs that made me question my worth and capabilities.
It took years of mindset work, self-reflection, and commitment to building my own confidence to realize that I was capable of so much more.
Through this journey, I discovered my true passion - helping other high-achieving women break free from similar patterns and step into careers that light them up.
✅ Lived Experience: I’ve been where you are - feeling stuck despite outward success - and I know first-hand what it takes to shift your mindset, redefine success, and build confidence to pursue your dreams.
✅ Industry Expertise: I bring 13+ years of corporate banking experience (in London), where I climbed the career ladder and navigated the complexities of leadership and strategy.
✅ Proven Track Record: As a bestselling author in Creating Joy: Changemakers Share Wisdom, Rituals & Practices for Living a Joy-Filled Life, I’ve shared insights on aligning with your true feelings to achieve professional success.
✅ Certified & Experienced: With a degree in Economics, a Career Coaching certification, and a Foundation Certificate in Hypnotherapy, I combine practical career strategies with mindset transformation techniques to help my clients get unstuck - fast.
I combine a pragmatic, intuitive approach with proven coaching models like the GROW framework (Goals, Reality, Options, and Will), helping you move from confusion to clarity - fast.
I also incorporate mindset techniques and self-hypnotherapy practices to rewire limiting beliefs, boost confidence, and empower you to take bold career steps with ease.
Whether you’re looking to pivot careers, step into leadership, or start your own business, I’ll help you move past the fears and doubts that are holding you back - because I’ve been there, and I know how powerful it is to break free.
To bring your career vision to life, I guide you through a proven 3 Cs Framework that ensures you gain clarity, build confidence, and take consistent action toward your goals.
Note: While I use this framework as a guide, everything is tailored to you - because each individual’s journey and career needs are unique. We will adapt each step to align with your specific aspirations, challenges, and circumstances.
I’m deeply passionate about helping women believe they can have it all - success, happiness, and balance.
I’ve lived the journey of feeling stuck and found my way to a career that brings me fulfilment and joy. Now, I’m here to guide you through your own transformation.
As Zig Ziglar said, “If you can dream it, you can achieve it.” I believe that with the right support, you can make bold career moves that align with who you truly are - and I’m here to help you make that happen.
If you’re ready to move from feeling stuck to thriving in your career, let’s connect! Together, we’ll create a career plan that aligns with your values, strengths, and ambitions - so you can confidently step into your next chapter.
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